Why Do You Have Flowers on a Financial Website?

So, you noticed a bunch of crocuses on my website, huh? Now you’re wondering why they are here. Is this some thinly-veiled attempt to appeal to women?

First of all, I love flowers. But they mean more to me than just beauty. For example, my logo is a crocus because that flower is a perfect symbol for our relationship with money:

• The crocus is one of the first flowers to bloom in the spring, and you might even find a crocus blooming through the snow. How about you, have you ever tried to bloom through a financial winter?

• It is small but mighty, especially when it blooms in a bunch. Think of the power we women have when we collaborate…

• Since it is small, its beauty can be overlooked.  But when you shine a light on it, or even, different forms of light, its beauty is apparent.  Check out this beautiful photography experiment with a crocus and various forms of UV light

• Although it is lovely, you won’t find it in an arrangement of cut flowers because it can not survive without its root.

The crocus cannot ignore its root, and I believe we need to take the same approach to money.

For one thing, you can’t expect to be successful if you can’t keep true to your roots. And we certainly can’t face hardship (being cut, or even snow) without knowing what those roots are.

In our coaching work together, we will spend some time talking about your roots. This is important if we’re going to tackle goals that have – until now – eluded you. I know what that’s like. And I’m here to help.

Click the following to read more about my coaching services or my blog posts on Women and Money.